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Philly Cheesesteak

PICKLES, GREEK YOGHURT, MADNESS


A Legendary Sandwich Reimagined

On a bright Philadelphia day in 1930, a hotdog vendor named Pat Olivieri decided to rewrite sandwich history. “You know what? Fuck hotdogs!” he declared, casting aside the humble wiener for something grander. Armed with a slab of steak and a few hoagie rolls, he threw caution—and tradition—to the wind.



Philly Cheesesteak

As fate would have it, the intoxicating aroma of sizzling steak and caramelized onions floated into the bustling streets, drawing the attention of a passing cab driver. Unable to resist, the driver slammed the brakes, made a sharp U-turn, and begged for a taste. That first bite must have been electric because word spread like wildfire. Soon, every cab driver in Philadelphia was buzzing about the sandwich that had redefined lunchtime. Pat’s little experiment turned his modest hotdog stand into a full-blown sensation, and the rest, as they say, is history.

But this wasn’t just any sandwich. This was an icon in the making. A robust, hearty creation that could nurse your soul after a rough day or even fuel your ambition in the middle of one. Over the decades, the Philly cheesesteak has transcended its street-food origins, evolving into a cultural juggernaut that sparks heated debates and inspires sandwich artistry worldwide.

Of course, this evolution came with drama. Purists battle over the "correct" cheese—Cheez Whiz or provolone? To add mushrooms or not? Yet no matter the variation, the core remains unchanged: tender steak, melty cheese, and a crusty roll—culinary simplicity at its finest.

Today, we’re tipping our hats to this masterpiece by giving it a plant-based twist. Our version, the Philly Madness, is loaded with Juicy Marbles steak, caramelized onions, sautéed mushrooms, and gooey vegan cheese, all nestled in toasted bread. It’s bold, indulgent, and unapologetically satisfying. Whether you’re a fan of tradition or a fearless innovator, this sandwich will hit all the right notes.

Ready to dive into a slice of culinary history with a modern plant-based edge? Let’s get cooking.


 

Why You’ll Love Philly Madness

 

A Classic with a Twist

The iconic cheesesteak flavor profile, made entirely plant-based.

 

Comfort Meets Creativity

Juicy plant-based steak and gooey vegan cheese create a decadently satisfying bite.

 

Easy and Versatile

Perfect for lunch, dinner, or a late-night indulgence.

 

Pro Tips for the Perfect Cheesesteak

 

Toast the Bread Right

Garlic and olive oil take your roll to the next level. Toast just enough to keep the bread soft inside and crispy outside.

 

Choose the Right Cheese

Use a melty vegan cheese like gouda or provolone for authentic cheesesteak vibes.

 

Add a Fresh Touch

Serve with pickles or a side of unsweetened yogurt for a refreshing contrast.

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